EMC Design & Critique

A new ECM program aiming to build your design confidence!

Who would Paul Gaugin have been without Vincent Vincent van Gogh, Lucian Freud without Francis Bacon, Jackson Pollock without Willem de Kooning? Many artists spend a great deal of their time alone in the...

Francisca Pérez EMC

A conversation with an EMC Teacher, by Sara Marie Andrews

This lovely, bubbly, enthusiastic and yet very down-to-earth floral designer who lives and works in Chile is Francisca Perez, our very own EMC Teacher. She continues to stretch and challenge herself to further...

The Floral Transformation

The world of flower design, seen from a different perspective

EMC is very excited to present The Floral Transformation series, a learning experience for all florists who dream to enhance their design work and make a difference for themselves in the industry. The Floral...

The Future of Floral Sustainability

Smithers Oasis opens the door for a new approach on sustainability with the launch of the TerraBrick 

"At EMC we believe that each of us, as designers, are continually seeking and yearn for creative ideas and ambitions. We must allow ourselves to be...

EMC Trend Report 2022

In collaboration with Fleur Creatif, Rekad & Tooolbox

The only constant in our world is change. Change always brings risks, but it is also the creator of opportunities and possibilities for new, exciting things to be developed. A trend is a general...

A Conversation with Patti Bowman

EMC Teacher and creative floral designer

Patti is an example of a person with well developed right and left sides of the brain.  She has concurrent careers in both information technology and floral design and both complement each other nicely. Her...

Integrating the Benefits of Digital Education

EMC Go Live when recordings become the Experience itself, with Ana Maria Grigoras

When I heard about the EMC GO Live Event, I was jumping of joy! Finally, something big and interesting was coming my way and I could de-freeze from the numbness...

Challenge Yourself!

The EMC Community, a place to challenge and inspire you!

A community dedicated to uplifting the floral designer to a conscious creative is so necessary nowadays. We have so many groups on social media where pictures of floral works are placed, most of them being nothing...

Where were YOU on 13 & 14 July 2021? 

I know where I was. At EMC Go Live Event by Sara Marie Andrews.

I felt that one of the comments on Chat encapsulated everything that we had experienced during the day…..’ The passion conveyed by all the presenters to...

Where were YOU on 13 & 14 July 2021? 

I know where I was. At EMC Go Live Event by Sara Marie Andrews.

I was glued to the screen of my computer, to start with a little uncertain of what to expect from the opening session of the EMC Go Live 2021 but within an hour, I was...

Trendy Sustainability: Wool!

Interview with Felicitas Lehner, speaker at the EMC Go Live Event

Felicitas Lehner was brought up in a background of horticulture, with one florist’s shop too. Her parents were the second generation to run the horticulture side and the florist shop and she had...

“Originally consists of returning to the origin, so, the original is the simplicity of the early solutions”. A quotation from Antoni Gaudí, who Daniel Santamaria always has in mind, and which...