Blog
More than flowers. Much more than a book.
"Arthur and Stacey challenge themselves to guide the materials into a story of synergy. Their message is an invitation to embrace imperfection and the transcience that makes this medium so perfect.
Design should be an infinite process, a...
Manifesting Emotion Through Contemporary Floral Design
Jenny Thomasson AFID, PFCI, EMC
Jenny Thomasson is a talented designer with a sensitive and inimitable approach to floral art. Her continuous strive to become a better version of herself professionally has led her on an educational path to...
Business as creative endeavour
Enter the world of being a successful entrepreneur
Christi Lopez is a very talented floral designer, a successful business woman and a creative entrepreneur. Her experience and commitment to always strive for the better are attributes that make her style...
Techniques should be seen as actions!
by Tomas De Bruyne
A technique is defined by a verb as it is an action you perform to achieve a certain result. Design is a combination of techniques aimed at expanding creative possibilities! We believe that as designers we are always on the lookout for...
The story of a floral designer curating a book with global inspiration
With Julia Marie Schmitt AIFD, CFD, ICPF, EMC, PFCI
"An international collaboration of 19 floral designers, Winter Botanicals: Capturing the Spirit of the Season in Flowers is a beautiful pictorial...
EMC launches the first online Foundation Course
The first students of the first EMC On-line Foundation Course have just started their floral education with this new and innovative approach, called BLENDED LEARNING. We are all excited and thrilled to see...
EMC Team perspectives
Different approaches to creativity
EMC Coaches and Teachers contribute with their perspectives in a joint interview to share diverse, yet unified views on creativity, education and growth in floral design. We hope to fire up inspiration and have you consider EMC as a unique...
On passion for what you do
Interview with Kristina RimienÄ—, EMC from Lithuania
Kristina RimienÄ—, EMC is one very talented designer and a lady with an amazing personality, She lives in Lithuania and besides owning a flower shop, designing gorgeous events and organising a unique floral...
Flavia Bruni, CFD EMC
Insight into the world of television and flowers
Flavia Bruni, CFD, EMC is one very talented designer and a lady with a breathtaking personality, She lives in Italy and besides owning a flower school, designing gorgeous events and establishing her own wedding...
Continuous creativity
How to find infinity in the way you create
We hope to challenge you to always search for the unlimited potential of every technique you use and work towards finding your unique signature style. At EMC we put great value on learning from Art, as floral design as a...
Transforming education
EMC brings along blended learning in floral education
We are each different, unique, grown in an organic way and this concept stands as a foundation on how the European Master Certification has built a learning process that, ultimately, empowers...
Education for business
Aiming to help florists surpass the Covid crisis
Michael Bourguignon is the "chief website guru and chief business person" for Bourguignon Floristas in Madrid, his family company that was established in Spain in 1930, after moving from the Netherlands. He...
