Inspiration from EMC designers

2022 trends interpreted in winter designs

As the end of 2022 approaches we celebrate the diversity and the beauty of individuality in floral design, as this blog dives into winter as a source of inspiration, with four amazing EMC designers from Israel, China, Lithu...

Inspirational talks

A blog on growth, inspiration and floral design with EMC Coaches

The EMC coaches taking part in this inaugural round table discussion are Diana Toma from Romania but now living in Belgium; Jorge Uribe from Colombia, now living in the USA; and Francisca Pérez Aguirre who lives...

Focus on one single flower

Advanced Class task to enhance our student's design abilities

Floral design is the art of communicating emotions through flowers. The entire EMC curriculum is built on this concept. It is a place where designers get to grow in their capabilities to engage people emotio...

Use of exclusive flowers explained

A design by Tomas De Bruyne

That’s a fair question! For any regular day florist, the works of large scale installations are sometimes hard to comprehend simply because you’ve never had the chance to experience the making of one. And most of us relate to such work...

Portrait of a designer 

EMC Coach, Dalia Bortolotti is an inspiration for us all

Floral design was not Dalia Bortolotti’s original first choice of career.  She has always been interested in flowers and gardening, but that was really as far as it went until there was a crash in the high-tech indu...

Design and Critique enfolds

With EMC Alumni bringing growth and gorgeous designs to the table

EMC already started and we're well into our 4th month of the “Design and Critique” program, designed especially for our Alumni. It is a program that you can read more about here and it is supported by t...

Growing the ultimate bridal rose

The story of Alexandra Farms nursery

Alexandra Farms is a famous boutique grower, located in the incredibly fertile savanna of Bogotá, high in the Andes Mountains of Colombia. The garden roses and David Austin varieties from Alexandra Farms are famous all over th...

Floral creations serving a theme 

The art of design blends with photography in the work of EMC Alumni

A theme is not the same as the subject of a work.  Themes are similar but also different from motifs in that themes are ideas conveyed by the visual experience as a whole, while motifs are repea...

What can you find in the EDGE fanzine?

EMC Teachers presenting designs focused on one technique

A fanzine is a publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest.

Our phenomenon is called floral design and if you are among...

Flowers can change your life!

With Gina Thresher, EMC Teacher

Gina is a vivacious, bubbly, and talented floral designer based in Seattle. She is involved mainly in wedding and events floristry at the moment, along with online teaching and a wide range of workshops that she runs in her studio and...

Nurture the novice attitude within you

How does this contribute to your growth as a floral designer?

When we speak of the novice, are we referring to children or artists? My perception is neither of the two, as it speaks of them both, as different creative beings. It has nothing to do with age, ...

When creative growth and passion for flowers meet up

Rebecca Raymond - portrait of an EMC Teacher

Rebecca lives on an island in the Pacific Northwest, where she has built up her highly rated weddings and events business, making her one of the most sought-after and respected floral designers in t...