Challenge Yourself!

The EMC Community, a place to challenge and inspire you!

A community dedicated to uplifting the floral designer to a conscious creative is so necessary nowadays. We have so many groups on social media where pictures of floral works are placed, most of them being nothing but a...

“Originally consists of returning to the origin, so, the original is the simplicity of the early solutions”. A quotation from Antoni Gaudí, who Daniel Santamaria always has in mind, and which helps him find ways to e...

The Brazilian Perspective

EMC Go Live presents one of the most famous designers from one of the most festive countries in the world

’’Architect and urban planner by training, decorator and teacher by passion’’. This is how Tanus Saab describes himself. Being a second generation florist, he learn...

Integration with flowers at EMC Go Live Event

Check the line up of amazing designers showcasing their take on INTEGRATION at the EMC Go Live Event

The EMC GO Live Event is hosting not one, but four floral design demonstrations with four fantastic floral designers who are not only highly regarded p...

T H E  F A N Z I N E

A publication for creatives in motion

A fanzine is a publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest.

Our phenomenon is called floral design and if you are among those who share the interest in this...

Interview with Orit Hertz

Instructor. Event designer. Conscious creative. Freelance florist. Artist. Teacher.

Orit Hertz School of Design and Flower Arrangement opened in Israel, in 2009 to offer professional level courses on flower arrangement at the highest level, in a pastoral setting and for...

The story of a floral designer curating a book with global inspiration

With Julia Marie Schmitt AIFD, CFD, ICPF, EMC, PFCI

"An international collaboration of 19 floral designers, Winter Botanicals: Capturing the Spirit of the Season in Flowers is a beautiful pictorial instructional book.  Inspir...

EMC Team perspectives

Different approaches to creativity

EMC Coaches and Teachers contribute with their perspectives in a joint interview to share diverse, yet unified views on creativity, education and growth in floral design. We hope to fire up inspiration and have you consider EMC as a unique...

Unleash Your Infinite Creative Potential

Editorial by Tomas De Bruyne

The most creative act you will ever undertake is the act of creating yourself! The words of Deepak Chopra are full of wisdom, aren’t they? There is no easy way around it, though. It involves fighting for the things you believe...

Design Green

EMC Core Team visiting Smithers Oasis

Design Green - the EMC Core Team building hosted by Smithers Oasis at their Ohio headquarters took place mid February, 2020. This is a yet to be told, important story that got caught up in the mist of uncertainty and shock that came with this pa...

EMC at Fleuramour 2019

and other news from the EMC Community

With a EMC Fleuramour Team comprised of EMC Subscribed Members and Core Educational Team, EMC is preparing for participating in Fleuramour 2019: Back to the Future.  On Friday 27 September, EMC will be present at the first ever POP UP ...

EMC makes a strong presence

At AIFD AWAKEN S Symposium

As the International Floral Community came together in Las Vegas from 6-10 July for the American Institute of Floral Designer (AIFD) Annual Symposium, the EMC family was also very active during this event.

EMC had the opportunity to get ...