T H E  F A N Z I N E

A publication for creatives in motion

A fanzine is a publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest.

Our phenomenon is called floral design and if you are among those who share the interest in this wonderful and creative metier, you are in the right place. As an addition to joining the EMC Go Live Event, you will receive the first issue of EDGE, the /'fan,zën/ for creatives in motion, a collection of interviews, insight into floral design and creative resources to inspire you as conscious creative designer.

At EMC we are enthusiastic about floral design, we love to dive into the the depths of the creative thought process, we are curios to see and hear other perspectives. 

We believe that each of us, as designers are continually seeking and yearn for continual creative ideas and ambitions. We must allow ourselves to be changed and open to becoming a “consciously creative” – not seeking out the next trendy “trick or tip”, but discovering there are infinite possibilities that surround us to create.

Creativity is the ability to collect spare ideas and we strongly believe we need to change the idea of how we think about creativity, just as we need to change the way we see education. It is no longer about only the craftsmanship, but more about seeing the potential in each element, so the possibilities of combining them become infinite.

The EDGE fanzine was created with that in mind, as if offers the readers interesting information, meaningful content and innovative ideas, integrating them all into a distinct publication. 

The fanzine also features an extensive interview with Stein Are Hansen, the man who doesn't really need an introduction. Former world champion, he has done more in floral design than many people dare to imagine, yet his most truthful and comprehensive presentation lies in the very core of each of his designs.

Analysis of designs, concepts explained, inspiring techniques and step by step ideas, the whole purpose of the fanzine is to keep you inspired and inspire you to bring creativity into action. The fanzine features designs by many designers, stories from industry leaders, behind the scenes, announces future events in a fun and easy to read digital format. 

You can download the fanzine for free by joining our EMC Community on Circle.