Blog
The Modern Trend of 2024
Is your imagination holding you back?
Trends go beyond mere style; they serve as the pulse of inspiration and innovation. Mastery of trends entails more than just staying in vogue; it's about gaining fresh insights into your clients' desires and delivering them with...
Elevate Your Floral Business
Transform Your Floral Business with DUOlogue 2024 Online Webinar
Are you ready to revolutionize your floral business and become a trendsetter in the world of contemporary beauty? European Master Certification invites retail florists to join DUOlogue 2024, a 3-Day...
An Invitation to Innovation
Over 100 pages of insight into next year's trends
Remaining at the forefront of the continually evolving realm of floral design isn't just a preference; it's an essential commitment. Tomas De Bruyne, EMC's lead instructor, emphasizes the profound importance of...
Nurturing trends from unexpected inspirations
What inspires floral designers us when it comes to trends?
Some industries stand out as trendsetters, wielding a remarkable influence on culture and behaviours. These trailblazers, with their rich history of guiding societal shifts, have the...
Learning from the masters of colour
Extract from the interview with Leatrice Eiseman form EDGE 2 fanzine
Leatrice Eiseman is an American colour specialist, who assists companies in their colour choice in a range of areas, including packaging, logos, and interior design. She is the...
Where the box is a source of inspiration
2024 Trends released by Lehner Wolle, a concept by EMC International
EMC embarked on a unique journey with Lehner Wolle, an Austrian company, to tailor a distinct approach for them, aligning their vision and product specificity with the broader...
A floral journey through CULTURE
Showcasing outstanding examples of the transformative power of culture
Each locality, every society, and each person possesses a wealth of traditions, habits, and influences that manifest in their endeavors. Collaborations facilitate cultural bonds, sparking...
EMC Coach Sherene S. Tan
A story reflecting the power of education, when passion for flowers and desire to grow meet up
Sherene was born and brought up in Malaysia, where her parents were living after leaving China. As she grew up, she was very interested in all the forms of nature...
A Flourishing Journey in Floral Creativity
with Andra Iosipescu, student of EMC program
The efforts and dedication of our students are highly valued by the education team and the entire support staff. We understand the hard work that every student puts into their studies and personal...
Sculptural botanicals
with Keith Stanley EMC, IMF
Keith Stanley EMC, IMF is a floral designer with an unwavering and ambitious desire to continually challenge himself. He possesses a strong will and eagerness to learn, as well as a passion for imparting his knowledge, skills, and love of...
The magic of colour
Transforming The Experience Hall of ADOT in New Dehli, India
A Dot is the largest pillarless venue in Asia. It is advertised as the dreamland for cherished memories with an impeccable combination of lighting, food, dining, and overall décor. The Venue want...
Weddings by EMC designers
Seen through traditions and local customs
In this edition of the EDGE fanzine, we are proudly presenting EMC designers from all over the world and their work with wedding flowers. Moreover, we feature the designers from our educational EMC core team with...