Trends - A Guide for Your Success

The Modern Trend of 2024

Is your imagination holding you back?

Trends go beyond mere style; they serve as the pulse of inspiration and innovation. Mastery of trends entails more than just staying in vogue; it's about gaining fresh insights into your clients' desires and delivering them with artistic finesse. As a highly regarded educational institution, EMC constantly endeavors to provide floral designers with top-notch learning opportunities. Trends are an invaluable wellspring of inspiration and creativity, and it's crucial to comprehend their mechanics and how to effectively incorporate them. Leveraging trends as a tool enables one to explore innovative avenues, not only to stay relevant in the industry but also to discover practical applications in the way florists grasp their clients' needs and convey their preferences.

Is there a method for discovering innovative trends that resonate with you?

For years, EMC has been at the forefront of trend development exclusively tailored for the world of floristry. In 2023, we embarked on exciting collaborations with industry-leading partners, resulting in the creation of the Trend Boxes collection. This collaboration, in partnership with Lehner Wolle introduced not only fresh products but also inventive ways to connect with floral designers globally. Our collaboration with Al Lokrit, the UAE's premier wholesale flower supplier, explored the universal language and practical applications of trends, showcasing their influence on the global floral stage.

Now, in December 2023, we proudly introduced the EMC 2024 Trend Report—an invaluable resource brimming with insights, inspiration, and innovation for florists and floral designers. Dive into the four captivating trends for 2024, explore enlightening articles that demystify trends, and feast your eyes on stunning floral creations. Find everything from botanical suggestions to vibrant color palettes in one easily accessible online repository.

Seeking inspiration in 2024?

"The spotlight is once again on the significance of upcoming trends for this year, and I'm here to explain precisely why you should be intrigued by and embrace what lies ahead. In our field, each meticulously crafted floral arrangement tells its own story, and understanding the dynamics of emerging trends is not just an option but a necessity.

Floral designs are not merely beautiful creations; they mirror evolving aesthetics, cultural shifts, and the unspoken preferences of your discerning clientele.

The year 2024 unveils a canvas rich in innovation and boundless creativity, where the boundaries of floral artistry are pushed beyond the obvious. Within the pages of this EMC Trend Report for 2024, we venture into uncharted territories, uncover hidden gems, and unveil the very essence of what lies ahead. Our endeavor goes beyond merely following trends; it's about drawing inspiration from these trends, shaping them to align with our unique vision and perspective, personalizing them to craft a distinctive signature style that not only attracts the right audience but also resonates profoundly with the crème de la crème of the global floral industry.

In essence, 2024 is not just another year; it's an opportunity awaiting the masterful brushstrokes of floral artistry. Join us on this collective journey, as we decode the trends destined to define the world of floral experiences in the forthcoming year." - Tomas De Bruyne, lead instructor, and CEO of European Master Certification.

Trends, much like the ever-changing colors of nature, possess a universal essence while allowing for personal interpretations. In the realm of floristry, where creativity knows no bounds, trends become the canvas upon which floral artists paint their unique expressions. The EMC Trend Report 2024 takes a comprehensive and innovative approach, delving into the intricacies of trends to offer floral designers a fresh perspective on how trends can elevate the value of their creations.

Trends serve as guiding lights, directing your focus not only towards your design process but also aiding you in making informed decisions about your purchases and gaining insights into your clients' preferences and desires.

At EMC, we consistently work with four trends, each addressing distinct human typologies that transcend the world of floristry. Natural, modern, avant-garde, and classic are the primary characteristics that each trend follows, evolving each year in terms of color palettes, textures, shapes, forms, and even behaviors that subsequently influence choices. Typically, one trend tends to have a broader impact across all artistic domains influenced by or influencing trends.

What sets a trend apart?

Celestial Ardor, the predominant trend for 2024, emerges as a celebration of fresh beginnings and a bold exploration of both physical and mental space. The trend's color palette comprises a vibrant fusion of warm and daring shades, mirroring the quasi-surreal hues of a summer evening sunset.

Within Celestial Ardor, an inherent optimism pervades, inviting positivity and action. Yet, akin to the dual nature of the sun, the trend acknowledges challenges, weaving a narrative that reflects both the beauty and potential adversities.

Exuding a positive, welcoming, and spiritual aura, the Celestial Ardor trend encapsulates a captivating interplay of light and shadow, beckoning florists into a realm where sensibility melds with innovation.

This modern trend, curated by the EMC Trend Report 2024, is more than just a colour palette; it weaves a narrative through dynamic lines, curves, and shapes inspired by celestial paths and orbits. The keyword 'light & shadow' takes center stage as the interplay of these elements creates striking patterns reminiscent of the celestial dance of luminance and obscurity. Transparency becomes a focal point, with containers serving as canvases for the celestial palette to shine through, enhancing reflections that elevate designs into ethereal spectacles. The textures associated with Celestial Ardor, including glossy and brilliant surfaces, opulent metallic accents, and intricate silk fabrics, harmonize to transform spaces into otherworldly landscapes. Gold brown takes a prominent role in the color palette, symbolizing warmth and sophistication, while the refined grey-violet adds a touch of edginess, pushing the boundaries of conventional floral design. As floral designers explore this trend, they embark on a journey where tradition melds with avant-garde, and the classic seamlessly merges with the modern, offering a transformative experience that transcends the confines of time and space.

More colours, more power to guide your clients

Incorporating color as part of a harmonious palette is how trends enable you to delve into an infinite array of possibilities, all while avoiding the feeling of repetition.

The color palette of Celestial Ardor, dominated by bold and vibrant tones, exudes warmth and allure. The inclusion of a refined grey-violet introduces an edgy element, translating the essence of the sun into a visual symphony. Gold brown takes the lead, serving as a recurring theme that unifies various combinations, creating a seamless flow.

Understanding color and trends allows for the creation of diverse palettes catering to a wide audience. In this edition of the Trend Report, the original trend palettes are thoughtfully reimagined in a comprehensive article, catering to those with a penchant for pastel preferences while maintaining the trend's essence. Secondary palettes subtly incorporate primary hues, striking a balance between tradition and dynamism in floral design. Meticulously adjusted proportions result in versatile palettes that adapt to trends and diverse clientele. Interestingly, the Pantone Color of the Year in 2024 - Peach Fuzz - finds a place in the subtle color palette of the Celestial Ardor Trend. The Trend Report delves not only into the four different trends of the year but also offers a curated selection of articles, including a thorough analysis of the applications of clear and subtle color palettes within the same trend.

There's more to texture than meets the eye...

In Celestial Ardor, textures play a pivotal role in transforming spaces into ethereal landscapes, crafting luminous sceneries. Gleaming and radiant textures, evoking the brilliance of stars, take center stage, with colored mirrors and glossy surfaces conjuring a world that shimmers with elegance.

Celestial Ardor embraces opulent metallic surfaces like brushed brass, mirroring the splendor of celestial bodies. Intricate silk fabrics mimic the graceful movements of planets and stars, while translucent glass and glossy surfaces gleam like celestial orbs, infusing designs with an otherworldly luminescence.

The trend thrives on the interplay of light and shadow, creating patterns that echo the celestial dance of brightness and obscurity. Transparency, an ever-present element, adds an ethereal touch, capturing the captivating essence of the cosmos. Containers play a vital role in Celestial Ardor, featuring transparency to allow light to shine through and enhance reflections of the trend's color palette.

Shapes and forms shape and define your unique style

In Celestial Ardor, shapes and forms engage in an artistic dance, paying homage to the elegance and wonder of the cosmos. Dynamic lines and curves, inspired by celestial paths, weave an enchanting ambiance reminiscent of a starlit night.

Soft, curved shapes and feminine design elements embody an otherworldly quality, celebrating the celestial patterns that grace the night sky. The fusion of texture, shapes, and forms offers an aesthetic that captivates the imagination, inviting a journey into a world where elegance intertwines with celestial wonders.

As floral designers embark on a journey into the celestial realms of 2024, this trend stands as a beacon of inspiration. The EMC Trend Report 2024 not only unveils this modern trend but also provides a rich tapestry of insights into the natural, avant-garde, and classic trends. Through a curated collection of images, flowers, and articles, the report equips florists with the knowledge and vision to transform their creations into celestial masterpieces. Explore the trends, embrace the creativity, and let the floral odyssey of 2024 commence.

What sets your floral craft apart as excellent?

Florists from every corner of the globe, the EMC Trend Report 2024 is not merely a glimpse into the future; it's your ticket to staying at the forefront of floral innovation. The insights within these pages transcend borders, offering a global perspective that transcends cultural nuances. By downloading this trend report, you're not merely accessing a compilation of trends; you're unlocking a treasure trove of inspiration and knowledge. It's an investment in your craft, an invaluable resource that empowers you to infuse your designs with the latest trends, ensuring your creations resonate with a diverse clientele.

European Master Certification (EMC) is the program where floral designers embark on an extraordinary journey to elevate their skills and unleash their creative potential. We don't just teach; we challenge you to become the best version of yourself, both professionally and creatively.

Not sure what the future holds for you?

Building confidence in yourself always starts with understanding what lies ahead and having a conscious approach to how you pave the road forward, both from a creative standpoint and a business perspective. Don't miss the opportunity to elevate your artistry, captivate audiences, and solidify your position at the pinnacle of the floral industry. Join us in deciphering the language of trends and transforming your floral designs into timeless masterpieces that transcend geographic boundaries.

But wait, there's more! We're thrilled to introduce DUOlogue and an exclusive Demonstration on floral trends in 2024! This transformative event offers a sneak peek into the future of floristry where innovation meets beauty. Each trend is thoughtfully paired with actionable business insights, providing a roadmap for success. Whether you're a retail florist looking to break free from the ordinary or a creative soul eager to revolutionize your floral shop, this event is your gateway to forward-thinking strategies.

Save the dates! The Workshop runs from April 10-12, 2024 (Wednesday-Friday) and has limited places, while the public-access Demonstration unfolds on April 13, 2024 (Saturday) at the Marriott Miami Airport. Don't miss your chance to be part of a floral revolution! Join EMC in Miami and let the world of trends inspire your floral journey!