DUOlogue 2024

Tomas De Bruyne, lead instructor and co-founder of EMC talks about DUOlogue and the motivation behind setting up this unique event: "What really bothers me is seeing talented florists struggle to differentiate their brand and maximize profits. If you're a retail florist struggling to stand out in a saturated market, then you know exactly what I'm talking about. Every day, you pour your heart and soul into creating beautiful floral arrangements. But despite your best efforts, you're not seeing the growth and profits you deserve. You're overwhelmed by the fast-paced trends, struggling to combine elements in a unique yet efficient way, and feeling lost without a signature brand.

Perhaps you've tried generic marketing and branding strategies, hoping they would work for your unique floral business. But they're not tailored to your specific needs and challenges. They leave you feeling frustrated and stuck, with no significant improvement in your brand recognition or profits. Retail florists have been facing these challenges for years. It's now 2024. We can create breathtaking floral designs, but why can't we build a sustainable and profitable floral business that stands out from the crowd? And now we can. Introducing DUOlogue, a unique fusion of business and creativity, designed specifically for retail florists. I know what you're thinking. The cost of the workshop, the time commitment, and uncertainty about the results. But consider the potential return on investment, the unique value of the workshop, and the expertise of the presenters."

Christi Lopez, co-owner of EMC International also shares her perspective as to why this event is valuable for all florists who desire to increase both their creativity and profits at the same time. "I started my journey as a retail florist, just like you. I remember the frustration of not being able to differentiate my brand and maximize my profits, despite my passion and hard work. I tried all the generic marketing and branding strategies, but they didn't cater to the unique needs and challenges of the retail floral business. After talking to other florists, I realized I wasn't alone. We were all struggling with the same issues - lack of knowledge and skills in creativity, branding, and marketing tailored for our industry.

We understood the challenges that talented florists faced—the feeling of being overwhelmed and the frustration of untapped potential. That's why Tomas and I developed DUOlogue—to empower you to cultivate a thriving, profitable retail florist business. And here it is, DUOlogue. A 3-day intensive on-line webinar that equips you with the knowledge and skills to set your brand apart, maximize profits, and stay ahead of trends. I know you might be thinking, "Can this really work for me?" But remember, DUOlogue is designed specifically for retail florists. It's not a one-size-fits-all solution, but a tailored approach to help you succeed in your unique business. At EMC International, we believe in the power of education and the potential of every retail florist. We're committed to providing you with the tools and knowledge you need to succeed. Don't miss this opportunity to transform your floral business. Register for DUOlogue today and start your journey towards a sustainable and profitable business."