Blog
Your Path to Self Discovery
As a floral designer and EMC Alumni, this experience is made for you!
For over a decade now, EMC has been at the forefront of providing a platform for individuals to delve deeper into their artistic journey and explore the vast potential of floral design as a form of ...
The Modern Trend of 2024
Is your imagination holding you back?
Trends go beyond mere style; they serve as the pulse of inspiration and innovation. Mastery of trends entails more than just staying in vogue; it's about gaining fresh insights into your clients' desires and delivering them with arti...
Elevate Your Floral Business
Transform Your Floral Business with DUOlogue 2024 Online Webinar
Are you ready to revolutionize your floral business and become a trendsetter in the world of contemporary beauty? European Master Certification invites retail florists to join DUOlogue 2024, a 3-Day Int...
Nurturing trends from unexpected inspirations
What inspires floral designers us when it comes to trends?
Some industries stand out as trendsetters, wielding a remarkable influence on culture and behaviours. These trailblazers, with their rich history of guiding societal shifts, have the power to...
Learning from the masters of colour
Extract from the interview with Leatrice Eiseman form EDGE 2 fanzine
Leatrice Eiseman is an American colour specialist, who assists companies in their colour choice in a range of areas, including packaging, logos, and interior design. She is the executive dire...
Perspective over TrendsÂ
Comprehensive insight into the world of trends
Obtaining a comprehensive understanding of the world of trends is an intriguing pursuit. Defining a trend is not an exact science; rather, it involves the delicate balancing act of blending intuitive "gut feelings" with rati...
Where the box is a source of inspiration
2024 Trends released by Lehner Wolle, a concept by EMC International
EMC embarked on a unique journey with Lehner Wolle, an Austrian company, to tailor a distinct approach for them, aligning their vision and product specificity with the broader trends of ...
EMC Coach Sherene S. Tan
A story reflecting the power of education, when passion for flowers and desire to grow meet up
Sherene was born and brought up in Malaysia, where her parents were living after leaving China. As she grew up, she was very interested in all the forms of nature around her an...
Jenny Thomasson
Representing the USA at the World Cup in Manchester, 2023
"I have a constant drive to learn as much as I possibly can. The world of floristry, the craft, mechanics, botany, color theory-Â Â they have proved to be things that I never tire of. This has kept my professional experienc...
A Flourishing Journey in Floral Creativity
with Andra Iosipescu, student of EMC program
The efforts and dedication of our students are highly valued by the education team and the entire support staff. We understand the hard work that every student puts into their studies and personal growth, and...
Beauty in Floral Lines
Inspiration from nature is infinite if you know how to approach it!
In the world of floral design, one element reigns supreme: the floral line. These lines, derived exclusively from botanical stems, hold the power to shape and structure a design, giving it direction and pu...
Interpreting Art in floral design
EMC Advanced Course Paris Adventure
The Louvre houses one of the largest and most diverse collections of art in the world. With over 38,000 works of art, the museum offers visitors an unparalleled opportunity to view art and artefacts from around the globe and t...