The time of habits and hard work

With Tomas De Bruyne, Lead Instructor at EMC

This lecture focuses on the everyday designer, the second stage of floral design. In the previous lecture we have talked about the novice designer, somebody who has just started and just like a student,...

The Exciting Stage of New Beginnings

With Tomas De Bruyne, Lead Instructor at EMC

We all go through a certain stage, but where are we and why is this so important?  You need to know where you are now, so that, maybe, you can progress to the next step. If you want to grow, you must know...

Introduction into the 5 stages of floral design

With Tomas De Bruyne, lead instructor at EMC 

What kind of designer are you? Where do you want to go? Where are you at, in your floral design journey? What is the next goal for you?

I also asked the question myself because I wanted to...

Refined Rawness

The EMC Core Team working together with a new line of products from Lehner Wolle

From conception and idea, to choice of materials and actual work, floral design can be a common project if the people involved speak the same language of Elements and Principles of design. During our...

Capturing the spirit of stunningly unique flowers

Floriade 2022 Expo - the Japanese pavilion 

As part of the Floriade 2022 Expo in Alemere, Netherlands, the Japan pavilion stands out with its elegant simplicity, the cozyness of the space and the atmosphere building around it. It is inspired...

Insight From The EMC Coaches

Why Design and Critique Program?

Floral art is emotion. That is undeniable and all EMC designers who have been through the amazing experience of the Advance class have had a very clear picture of just how true this expression is.

There are many different variables...

Floral Experiences by Tomas de Bruyne Events 

As seen through the eyes of EMC Teacher, Francisca Paz-Perez Aguirre after being part of the Tomas de Bruyne Team in the biggest private event in Pakistan

written by Francisca Paz Peres Aguirre

photos by Alex Mateiu

event by Tomas de...

Remembering EMC Advanced Class

An insight into the Mastermind Experience

"When I think of my EMC Advanced Class experience, I always remember the fantastic time I had spent in Bruges in the autumn, surrounded by designers from so many countries, as we worked our way through the...

The Future of Floral Sustainability

Smithers Oasis opens the door for a new approach on sustainability with the launch of the TerraBrick 

"At EMC we believe that each of us, as designers, are continually seeking and yearn for creative ideas and ambitions. We must allow ourselves to be...

EMC Trend Report 2022

In collaboration with Fleur Creatif, Rekad & Tooolbox

The only constant in our world is change. Change always brings risks, but it is also the creator of opportunities and possibilities for new, exciting things to be developed. A trend is a general...

Challenge Yourself!

The EMC Community, a place to challenge and inspire you!

A community dedicated to uplifting the floral designer to a conscious creative is so necessary nowadays. We have so many groups on social media where pictures of floral works are placed, most of them being nothing...

“Originally consists of returning to the origin, so, the original is the simplicity of the early solutions”. A quotation from Antoni Gaudí, who Daniel Santamaria always has in mind, and which...