Focus on one single flower

Advanced Class task to enhance our student's design abilities

Floral design is the art of communicating emotions through flowers. The entire EMC curriculum is built on this concept. It is a place where designers get to grow in their capabilities to engage people...

Portrait of a designer 

EMC Coach, Dalia Bortolotti is an inspiration for us all

Floral design was not Dalia Bortolotti’s original first choice of career.  She has always been interested in flowers and gardening, but that was really as far as it went until there was a crash in...

Design and Critique enfolds

With EMC Alumni bringing growth and gorgeous designs to the table

EMC already started and we're well into our 4th month of the “Design and Critique” program, designed especially for our Alumni. It is a program that you can read more about here and it is...

Floral creations serving a theme 

The art of design blends with photography in the work of EMC Alumni

A theme is not the same as the subject of a work.  Themes are similar but also different from motifs in that themes are ideas conveyed by the...

Flowers can change your life!

With Gina Thresher, EMC Teacher

Gina is a vivacious, bubbly, and talented floral designer based in Seattle. She is involved mainly in wedding and events floristry at the moment, along with online teaching and a wide range of workshops that she runs in her studio and...

When creative growth and passion for flowers meet up

Rebecca Raymond - portrait of an EMC Teacher

Rebecca lives on an island in the Pacific Northwest, where she has built up her highly rated weddings and events business, making her one of the most sought-after and respected floral designers in...

EMC inspiration

Learning from the past to focus on the future

As unique as her personality, the floral design is the most intimate accessory a bride wears on her big day.

And the internet has a tone of references as to what bridal flowers mean to the newly wed, but what does it mean...

EMC Community moved to Circle

The new home of infinite creative potential

The EMC Community is all about you and your experience. This community is for the conscious creative who never stops yearning to learn and better themselves. We have floral designers from all over the world in this...

Remembering EMC Advanced Class

An insight into the Mastermind Experience

"When I think of my EMC Advanced Class experience, I always remember the fantastic time I had spent in Bruges in the autumn, surrounded by designers from so many countries, as we worked our way through the...

A Conversation with Patti Bowman

EMC Teacher and creative floral designer

Patti is an example of a person with well developed right and left sides of the brain.  She has concurrent careers in both information technology and floral design and both complement each other nicely. Her...

Interview with Orit Hertz

Instructor. Event designer. Conscious creative. Freelance florist. Artist. Teacher.

Orit Hertz School of Design and Flower Arrangement opened in Israel, in 2009 to offer professional level courses on flower arrangement at the highest level, in a pastoral setting and for...

Ikebana inspiration

featuring Sherene S. Tan, AIFD EMC and Keith Stanley, EMC

The featured designers are members of the EMC Core Team as Coaches, experienced florists and wonderful people that share a common passion for one of the most ancient schools of floral design in the world, Ikebana....