How can YOU stand out from the rest in floristry?

 

 

Unlock your creative potential with this 8-week course

EMC FUNDAMENTALS IN EUROPEAN FLORAL DESIGN!

 

It's probably the most complex and detailed educational program available for you!

 

The next Course starts October 7th, 2024

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EMC FUNDAMENTALS IN EUROPEAN FLORAL DESIGN

MODULE 1: Foundation of Design

 

Learn the basics of creative design and its importance in the world of floral design!

This module includes:

theoretical and practical lessons with lead instructor Tomas De Bruyne

worksheets and hands-on videos and downloadable resources

step-by-step build up of the Elements & Principles of Design

MODULE 2: Develop Your Design Process

 

Dive deeper into the creative mind and learn how to apply the foundation to your own unique style!

This module covers:

techniques for boosting creativity

the role colour plays in design

theoretical lessons with practical application

how to balance time, knowledge, technique and creativity

MODULE 3: Working With Your Medium

 

Understand the botanicals used in floral design and how they inspire and unlock creativity!

This module covers:

best practices for caring for and handling botanicals

physical potential and best use of botanicals

theory videos guide

practical application for your hands-on experience

 

MODULE 4: Putting Design into Practice

 

This part makes the connection from theory to practice!

The module:

showcases practical applications

  • European sympathy expressions,
  • plant compositions,
  • European wedding flowers
  • the art of the European hand-tied 

 

Interested?

 

 

Here's what's included

  • Over 30 videos that cover theory and practical application with lead instructor at EMC, Tomas De Bruyne
  • 8 Weeks of a live Group calls to get feedback on your design from your EMC Teacher 
  • Everything you need for a great online experience: strong curriculum, good tech support and guidance from our team of experts
JOIN EMC FUNDAMENTALS TODAY!

You will get EVERYTHING you need to succeed!

 

Here's what the Course offers you...

 

Detailed theoretical and practical lessons by lead instructor, Tomas De Bruyne, with complementary downloadable documents about each of the Elements and Principles of Design:

ORDER CATEGORY - You will understand the importance of balance in floral design and how it creates a mood.

EXPRESSION - Exploring the decorative creative space and being inspired by nature.

CHARACTER - how the shillouette of a design changes the impact it creates

FLORAL LINE ARRANGEMENT - a strong and complex element of design that upgrades skills and knowledge

PROPORTION DIRECTION - where the botanical mass is distributed in a design directly affects the budget.

GROWING POINTS - guiding the way you build your design from the start, the growing points are a part of design you want to control!

  • THE ZERO GROWING POINT is a unique approach that EMC has introduced in the curriculum. It is the design method that ensures strong visual impact with minimal use of flowers. 

FLORAL COLOUR HARMONY -colour has the strongest visual impact and is probably the most complex theory out of all of the educational programs for floral designer in the world. At EMC, we make sense of it for you to better understand and master colour!

Lessons - both theoretical and practical - that enable you to see the Elements and Principles of Design from a completely practical perspective by working with iconic floral categories of design:

 

SYMPATHY EXPRESSIONS - a large sector of the floral industry is driven by this type of design. Lear to communicate emotions through flowers to support your clients in their difficult times.

PLANT COMPOSITIONS - Plants are not a trend. They have a lot of potential in becoming more and more present in creative forms. There's more than just replanting in Plant Design!

HAND-TIED BOUQUETS Master the art of creating amazing bouquets! And, at the same time, explore practical applicabilities of Elements and Principles of Design in retail and everyday design as well. Knowledge is powerful in any context. 

WEDDING FLOWERS - Beyond being simple bouquets, the European Wedding Flowers has a long tradition in uplifting bridal designs to art. The events industry is all about the bride and the floral designers who work in this sector should know there is no better way to connect to the client than through the most personal piece of the event: the bridal flowers.

Guided approach to a new way to see floral design!

 

TECHNIQUES - They are seen as vital decision making factors in the process of design that can influence the end look, the financials and the time resources involved. 

MECHANICS - See potential in working with materials beyond the obvious. EMC helps you with a system to make you more creative! 

BOTANICALS Know your medium and learn from it! Flowers are our medium to communicate and a deep understanding of the medium is essential!

TOOLS TO EXPAND YOUR CREATIVITY - Theoretical exercises, resource recommendations and professional support are at your disposal to help you enjoy the challenges of growing through EMC Fundamentals!

REGISTER NOW!

WHAT DO YOU NEED TO START THIS COURSE?

We recommend you have at least a basic design course, or a minimum of 6 months work in floristry to have the optimal experience.

However, we want to point out that the in our experience, being open-minded to learning is the one thing that really makes a difference!

You get out of EMC what you also invest in the program yourself: time, resources, interest, desire to grow, work, curiosity, etc!

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We guide, support and cheer you along the process!

 

EMC Fundamentals is not about the flowers, it's about YOU learning to use the powerful language of design to masterfully work with flowers!

YOUR KNOWLEDGE. YOUR SUCCESS. OUR PASSION.

 

Certificate

Upon successful completion of the entire 8-week online course, you will receive a Certificate of Completion for the EMC Fundamentals of European Floral Design. This certificate demonstrates your mastery of Elements and Principles of European Floral Design.

This certificate offers you the opportunity to continue your journey towards earning the EMC initials, if you wish to advance further. The esteemed EMC credentials are awarded only after successfully passing the Advanced Course held in Bruges.

Enroll in the Foundation Course

The next Course starts October 7th, 2024

Choose the option that's right for you... 

 

JOIN FUNDAMENTALS FOR ...

€2697*

BEST VALUE
Single Payment

 *plus VAT (value-added tax for Euro)

ONE INSTALLMENT

JOIN FUNDAMENTALS FOR ...

€700*

PAYMENT PLAN
4 payments

 *plus VAT (value-added tax for Euro)

4 MONTHLY INSTALLMENTS

Take the EMC Adventure

Join the EMC FUNDAMENTALS IN EUROPEAN FLORAL DESIGN, a step-by-step implementation program for floral creatives who are eager to find creative potential.

Become part of a community of supportive and motivated people who are on the same journey as you.

Get ready for a creative transformation. By participating in just a few lessons and implementing what you've learned, you'll be well on your way.

If you do the work, and for any reason you're not satisfied, simply reach out our team on to [email protected] within 21 days of course start. We’re confident you'll love it and want to keep learning, but if not, we'll refund your investment.

Frequently Asked Questions

What floral designers say after they finish THE EMC FUNDAMENTALS 

"The lines are my new found passion after EMC. I have discovered the importance and strength of this design element and I am looking forward to incorporating everything I have learned in my daily work. 

The commitment of the teachers and coaches was so appreciated! They really took the work very seriously, they are very knowledgeable and kind in their feedback. I am happy with the course!"

Jack Nelson, EMC designer - USA 

"For me Foundation class was a deeper learning of Elements and Principles of Design. Somehow the Course makes so much sense in practice. It was challenging that I don't speak English that well, but the support of my colleagues and Teachers was fantastic. I recommend this course to all those who take themselves seriously in floristry! It gives you so much more than you think!"

Maria Bunea, EMC designer - Romania

"I had many different classes with different teachers, and each one taught us this knowledge partially. This course was like a puzzle that has been completed with all details that we haven't learned before.

Knowledgeable and supportive teachers, videos and materials to study and 2 hours online class in each week was really good and helpful to learn in details about this course."

Azita Mehipour, EMC student - Canada

 

"This class was fantastic and I was very happy with everything. I challenged myself to focus also on improving my English but it really helped that EMC offered teachers who are native Spanish speakers as when I had misunderstandings I could really clarify them.

The lessons are very clear and I loved the way the teaching sessions were happening. The group was rather small but the intimate feeling made the experience unique!"

Alejandra Ponce, EMC designer - Mexico

"For me Foundation class was a review of things I have already done in the previous florist school but by refining my knowledge in more targeted points, a new level!

New way of thinking and experiencing, it's a real challenge to keep doing my best. I really enjoyed being able to share my experience with my coaches and  florist colleagues, and I can't wait to see what's next in my journey! Thank you a lot!"

Sofia Castrignanò, EMC designer - Switzerland

"This was a very positive learning experience. The format was very well done, and the instructors were top notch, and really cared about our growth and commitment. I felt that the caliber of my fellow students pushed me to do my best, and my competitive nature really enjoyed being part of such a passionate & committed group. The size of our group was perfect, I learned so much from the other designs. If there were more students, the zoom calls would've been too long, but fewer students would not have been as dynamic."

Kristi Berry, EMC student - USA

"This course is fantastic.  I've already learned so much. I wished I had more time to spend on the lessons. Our amazing coaches helped us so much and I look forward to continuing with the program.

Curriculum is excellent. Coaches are knowledgeable, professional and patient. I very much enjoyed our weekly sessions on Zoom. No question was left unanswered and we really felt the system is made for us to be successful!"

Mita Kanoria, EMC designer -  India

"It was a surprise for me to learn or to remember different information/techniques that I realized I could use in my daily work. The most important features refer to the bridal bouquet, the analysis steps of an arrangement, the sympathy arrangements, a s o . Thank both our coordinators for feedback and information! And thanks to my colleagues for showing me other points of viewing the same homework!"

Mihaela Furtuna, EMC designer -  Romania

Get to know the way we teach!

Check out this course focusing on floral line arrangements.

THE MAGIC of LINES COURSE! -197 + VAT tax

CHECK IT OUT!

Get inspiration with the new EDGE fanzine!

A free publication dedicated to floral design, easily accessible for everyone!

THE LATEST EDGE FANZINE IS ALL ABOUT ART!

READ NOW!