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ISSUE #5

EXPLORE CREATIVITY

through art!

Art touches our souls and connects us to our humanity. Floral art embodies this connection, offering a meditative process that evolves organically, creating unique and unrepeatable works.

Floral design, on the other hand, combines creativity with purpose, aiming to enhance spaces and meet specific goals. Both art and design coexist harmoniously, each supporting and enriching the other.

In this edition of EDGE, we explore the beauty of floral art and design, delving into their unique processes and the stories they tell. Join us in celebrating the creative journey of floral artistry.

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Mastering techniques

Techniques in floral design are not static concepts; they are dynamic actions that breathe life into creative ideas. Each technique serves as a trigger, transforming the design vision into a tangible end result that engages the senses.

THE ART OF ANALYSING

What if you could focus on guiding your decisions towards things you can control and place your focus on working with tools that can make you more successful? Both in business and in delivering beauty to your clients.

EXPRESSING THE SOUL

“Personally, it can be quite a challenge for me, exposing my body, as these projects make me feel entirely vulnerable. They extend beyond the surface of clothing or outer appearance. In projects like these, the soul stands naked, revealing one's true self and evoking emotions in the eyes of the observer.”

A simple line...

There is always a creative feeling when you are holding a pencil, as it gives you the freedom to illustrate what’s in your mind. By means of drawing rough lines and shapes, you begin to use creativity to explore interesting concepts and focus on optimal solutions.

SUBMERGING in ART

I went back to school and graduated last year for photographic design. Since then I’m building up my portfolio as fine art underwater photographer. I love combining floristry, photography, meeting new people and traveling.

Don't miss out on the chance to discover the latest designs and techniques from some of the world's most talented floral designers!

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