Blog
Conquering New Peaks of CreativityÂ
An insight story of the EMC Mastermind 2022 by Sara Marie Andrews, EMC
The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in S...
Journal of an amazing EMC design experience
by Sara Marie Andrews, EMC
The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in September 2022. Set up as an annivers...
Inspirational talks
A blog on growth, inspiration and floral design with EMC Coaches
The EMC coaches taking part in this inaugural round table discussion are Diana Toma from Romania but now living in Belgium; Jorge Uribe from Colombia, now living in the USA; and Francisca PĂ©rez Aguirre who lives...
Focus on one single flower
Advanced Class task to enhance our student's design abilities
Floral design is the art of communicating emotions through flowers. The entire EMC curriculum is built on this concept. It is a place where designers get to grow in their capabilities to engage people emotio...
Use of exclusive flowers explained
AÂ design by Tomas De Bruyne
That’s a fair question! For any regular day florist, the works of large scale installations are sometimes hard to comprehend simply because you’ve never had the chance to experience the making of one. And most of us relate to such work...
Portrait of a designerÂ
EMC Coach, Dalia Bortolotti is an inspiration for us all
Floral design was not Dalia Bortolotti’s original first choice of career. She has always been interested in flowers and gardening, but that was really as far as it went until there was a crash in the high-tech indu...
Design and Critique enfolds
With EMC Alumni bringing growth and gorgeous designs to the table
EMC already started and we're well into our 4th month of the “Design and Critique” program, designed especially for our Alumni. It is a program that you can read more about here and it is supported by t...
What can you find in the EDGE fanzine?
EMC Teachers presenting designs focused on one technique
A fanzine is a publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest.
Our phenomenon is called floral design and if you are among...
Flowers can change your life!
With Gina Thresher, EMC Teacher
Gina is a vivacious, bubbly, and talented floral designer based in Seattle. She is involved mainly in wedding and events floristry at the moment, along with online teaching and a wide range of workshops that she runs in her studio and...
Nurture the novice attitude within you
How does this contribute to your growth as a floral designer?
When we speak of the novice, are we referring to children or artists? My perception is neither of the two, as it speaks of them both, as different creative beings. It has nothing to do with age, ...
How to enhance your floral design photography?
One on one with professional photographer Alex Mateiu
The Circle Community is a space of learning where everyone involved can contribute, either with questions or answers, ideas or new concepts, by encouraging others or by being active.
A while ago, ...
EMC inspiration
Learning from the past to focus on the future
As unique as her personality, the floral design is the most intimate accessory a bride wears on her big day.
And the internet has a tone of references as to what bridal flowers mean to the newly wed, but what does it mean for a flor...
