Inspirational talks

A blog on growth, inspiration and floral design with EMC Coaches

The EMC coaches taking part in this inaugural round table discussion are Diana Toma from Romania but now living in Belgium; Jorge Uribe from Colombia, now living in the USA; and Francisca Pérez...

Focus on one single flower

Advanced Class task to enhance our student's design abilities

Floral design is the art of communicating emotions through flowers. The entire EMC curriculum is built on this concept. It is a place where designers get to grow in their capabilities to engage people...

Use of exclusive flowers explained

A design by Tomas De Bruyne

That’s a fair question! For any regular day florist, the works of large scale installations are sometimes hard to comprehend simply because you’ve never had the chance to experience the making of one. And most of us...

Portrait of a designer 

EMC Coach, Dalia Bortolotti is an inspiration for us all

Floral design was not Dalia Bortolotti’s original first choice of career.  She has always been interested in flowers and gardening, but that was really as far as it went until there was a crash in...

Design and Critique enfolds

With EMC Alumni bringing growth and gorgeous designs to the table

EMC already started and we're well into our 4th month of the “Design and Critique” program, designed especially for our Alumni. It is a program that you can read more about here and it is...

What can you find in the EDGE fanzine?

EMC Teachers presenting designs focused on one technique

A fanzine is a publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest.

Our phenomenon is called floral design and if...

Flowers can change your life!

With Gina Thresher, EMC Teacher

Gina is a vivacious, bubbly, and talented floral designer based in Seattle. She is involved mainly in wedding and events floristry at the moment, along with online teaching and a wide range of workshops that she runs in her studio and...

Nurture the novice attitude within you

How does this contribute to your growth as a floral designer?

When we speak of the novice, are we referring to children or artists? My perception is neither of the two, as it speaks of them both, as different creative...

How to enhance your floral design photography?

One on one with professional photographer Alex Mateiu

The Circle Community is a space of learning where everyone involved can contribute, either with questions or answers, ideas or new concepts, by encouraging others or by being active.

A while ago,...

EMC inspiration

Learning from the past to focus on the future

As unique as her personality, the floral design is the most intimate accessory a bride wears on her big day.

And the internet has a tone of references as to what bridal flowers mean to the newly wed, but what does it mean...

Learning on a different scale

Floral project designed by Tomas De Bruyne for PWC Belgium

This short clip was taken during the execution of a floral installation designed by Tomas De Bruyne. The client was PWC Belgium on the occasion of the inauguration of their new headquarter building, a...

The Fanzine is out!

In the EMC Circle Community, available for all floral creatives

The EDGE Fanzine aims to reach the dynamic floral designers of the world who wish to enrich their inspirational sources and grow creatively in a conscious manner. Each issue of the EDGE focuses on a topic of...