Focus on one single flower

Advanced Class task to enhance our student's design abilities

Floral design is the art of communicating emotions through flowers. The entire EMC curriculum is built on this concept. It is a place where designers get to grow in their capabilities to engage people emotio...

Use of exclusive flowers explained

A design by Tomas De Bruyne

That’s a fair question! For any regular day florist, the works of large scale installations are sometimes hard to comprehend simply because you’ve never had the chance to experience the making of one. And most of us relate to such work...

Portrait of a designer 

EMC Coach, Dalia Bortolotti is an inspiration for us all

Floral design was not Dalia Bortolotti’s original first choice of career.  She has always been interested in flowers and gardening, but that was really as far as it went until there was a crash in the high-tech indu...

Design and Critique enfolds

With EMC Alumni bringing growth and gorgeous designs to the table

EMC already started and we're well into our 4th month of the “Design and Critique” program, designed especially for our Alumni. It is a program that you can read more about here and it is supported by t...

Growing the ultimate bridal rose

The story of Alexandra Farms nursery

Alexandra Farms is a famous boutique grower, located in the incredibly fertile savanna of Bogotá, high in the Andes Mountains of Colombia. The garden roses and David Austin varieties from Alexandra Farms are famous all over th...

Floral creations serving a theme 

The art of design blends with photography in the work of EMC Alumni

A theme is not the same as the subject of a work.  Themes are similar but also different from motifs in that themes are ideas conveyed by the visual experience as a whole, while motifs are repea...

What can you find in the EDGE fanzine?

EMC Teachers presenting designs focused on one technique

A fanzine is a publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest.

Our phenomenon is called floral design and if you are among...

Nurture the novice attitude within you

How does this contribute to your growth as a floral designer?

When we speak of the novice, are we referring to children or artists? My perception is neither of the two, as it speaks of them both, as different creative beings. It has nothing to do with age, ...

EMC inspiration

Learning from the past to focus on the future

As unique as her personality, the floral design is the most intimate accessory a bride wears on her big day.

And the internet has a tone of references as to what bridal flowers mean to the newly wed, but what does it mean for a flor...

Learning on a different scale

Floral project designed by Tomas De Bruyne for PWC Belgium

This short clip was taken during the execution of a floral installation designed by Tomas De Bruyne. The client was PWC Belgium on the occasion of the inauguration of their new headquarter building, a specta...

Excitement and Growth 

The EMC students share their experiences and showcase their knowledge

The drive of the educational team of EMC is coming from the success of our students. We all love seeing them grow, step out of their comfort zone and become familiar with the concept of conscious creativ...

Flowers are emotions

With Tomas De Bruyne, Lead Instructor at EMC 

This stage is for me, the most exciting level, because this is a level that I feel very comfortable with. This is a stage that I want to explain. I want to share how I went to this stage because it took a while to get into and I ...