Wool in floral designs

Seeing potential and finding inspiration from EMC Educational Team 

To see potential in a material you design with means that you recognise its inherent qualities and characteristics, and you are able to envision how these properties can be utilised to achieve a desired de...

Infinite ways to design

When sustainability is more than a trendy topic

During the past decade, European Master Certification has been an educational program where open minded florists from all over the world have been through the process of realising all of their creative potential as a floral ...

Celebrating Creativity

by Sara Marie Andrews, EMC

The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in September 2022. Set up as an anniversary event to celebrate ...

Conquering New Peaks of Creativity 

An insight story of the EMC Mastermind 2022 by Sara Marie Andrews, EMC

The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in S...

Journal of an amazing EMC design experience

by Sara Marie Andrews, EMC

The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in September 2022. Set up as an annivers...

Inspirational talks

A blog on growth, inspiration and floral design with EMC Coaches

The EMC coaches taking part in this inaugural round table discussion are Diana Toma from Romania but now living in Belgium; Jorge Uribe from Colombia, now living in the USA; and Francisca Pérez Aguirre who lives...

Focus on one single flower

Advanced Class task to enhance our student's design abilities

Floral design is the art of communicating emotions through flowers. The entire EMC curriculum is built on this concept. It is a place where designers get to grow in their capabilities to engage people emotio...

Portrait of a designer 

EMC Coach, Dalia Bortolotti is an inspiration for us all

Floral design was not Dalia Bortolotti’s original first choice of career.  She has always been interested in flowers and gardening, but that was really as far as it went until there was a crash in the high-tech indu...

Design and Critique enfolds

With EMC Alumni bringing growth and gorgeous designs to the table

EMC already started and we're well into our 4th month of the “Design and Critique” program, designed especially for our Alumni. It is a program that you can read more about here and it is supported by t...

Floral creations serving a theme 

The art of design blends with photography in the work of EMC Alumni

A theme is not the same as the subject of a work.  Themes are similar but also different from motifs in that themes are ideas conveyed by the visual experience as a whole, while motifs are repea...

What can you find in the EDGE fanzine?

EMC Teachers presenting designs focused on one technique

A fanzine is a publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest.

Our phenomenon is called floral design and if you are among...

Flowers can change your life!

With Gina Thresher, EMC Teacher

Gina is a vivacious, bubbly, and talented floral designer based in Seattle. She is involved mainly in wedding and events floristry at the moment, along with online teaching and a wide range of workshops that she runs in her studio and...